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酒，是中华民族物质文明的产物和标志之一。在品种繁多的酒产品市场上，酒的内外包装造型的独特风格和不凡的气韵，对酒产品的销售起着重要的宣传和促销作用。许多酒商把酒包装的差异性、独特性、原创性及小批量化、个性化等作为开发酒产品市场的主导思路。如今，酒作为一种消费时尚，消费者对其包装设计也提出了更高的要求。因此，酒包装设计必须有一个系统的、全面的、完整的设计“立意”与“立象”过程。via：柏星龙以红包（利是）作为契机，以六枚铜钱为创意，把铜钱串起来与六个吉祥祝福语进行结合，寓意喜从天降，希望从天而降，好运连连。包装采用可降解的环保生态纸，产品使用完后仍可以作为摆件收藏，既喜庆又吉利，是送礼佳品。白酒品牌包装设计的重要性，到底意味着什么？白酒市场，品质与品牌都是白酒竞争力之根本，同时包装也很重要，产品“颜值高”具有很强的优势，在一定程度上会影响消费者的购买行为，更能成为产品强有力的记忆点。如何让每一个白酒产品有自己独特的品牌个性，针对不同产品文化，找准最能契合和表达品牌调性的文化元素，以此进行产品品牌定位和产品包装设计。via：柏星龙生态风 白酒包装设计白酒包装，最重要的是特别。每一瓶酒的包装都有它的特色，有的甚至成为经典，因此包装设计的重要性显而易见。
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告别大红大黄色的白酒包
告别大红大黄色的白酒包
酒包装设计参考
从味觉到视觉，看包装设
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