白酒包装用色彩和造型设计，打动每一位消费者

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近年来，光瓶酒热度持续升温，在白酒行业进入存量竞争的大背景下，光瓶酒行业仍保持每年20%左右的快速增长。特别是高线光瓶酒的崛起，让光瓶酒摆脱了“低质低价”的消费心智，成为了“超级性价比”的代名词。以下图片均来自柏星龙“星”作为超级符号，使其在货架上脱颖而出，延续以前老产品结构，一下抓住消费者的眼睛，让消费者产生符号记忆。高透明玻璃加玻璃开模材质，让产品富有手感，以及哑光对比材质，让瓶子更有层次，产品背面更有文化内容背书，让产品更有内涵。牛栏山光瓶酒全新系列鉴赏将传统文化与经典气质完美结合，彰显国粹文化，让牛栏山-运河1555白酒在碰撞中流露出经典本色！“漕运”促进了运河交通业的发展，也带动了运河经济带的产生，（运河经济带是指凭借运河水道发展经济的地区），随着商品经济的发展，“银票”的使用也越来越广泛，成为了当时流通的货币，因此设计方案整体颜色取自古代银票色系，增加历史文化感，使包装散发出艺术气息和社会感染力。钓鱼台儒酱酒包装设计鉴赏劲牌开门大吉酒包装设计鉴赏将中国人的美好愿望和祝福融合于设计当中，使用了“开门大吉”作为盒型开启的创意，盒型开启就像推开大门，然后就迎来由福、禄、禧、财四个福娃组成的瓶子带来的祝福。纸张采用了可降解的环保生态纸，瓶型运用了中国象征团圆，用于营造喜庆氛围的灯笼。陶瓷材质的运用饱含了浓郁的中式韵味，色彩上运用了中国红，富有活力生机，给人以喜庆、吉祥的视觉感。牛栏山牛年纪念酒包装设计鉴赏作品传达万物皆有灵性的概念，以生肖“牛”为主题，以图腾线条的设计表现手法，将“牛图案”作为核心元素贯穿包装，体现出动物的灵动性，栩栩如生的出现在包装上。在流行色彩中黑色是高级、神秘、经典的代名词，包装借助黑色与金色的巧妙搭配，形成强烈的视觉感官效果。几组酒瓶包装设计，每一款都经过精美的设计，用色彩和造型，打动每一位消费者。
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