江小白推出新品包装设计，不玩“故事梗”了还

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p,.font_m.android.pgc article li,.font_m.android.pgc article p{line-height:29px!important}.font_l.android.pgc article li,.font_l.android.pgc article p{line-height:31px!important}.font_xl.android.pgc article li,.font_xl.android.pgc article p{line-height:34px!important}article>blockquote>p,article>ol>li,article>p,article>ul>li{text-indent:initial!important}article>blockquote>p span,article>ol>li span,article>p span,article>ul>li span{letter-spacing:initial!important}.font_l article>p+.article-br,.font_m article>p+.article-br,.font_s article>p+.article-br,.font_xl article>p+.article-br{display:none}.font_l article .article-br,.font_m article .article-br,.font_s article .article-br,.font_xl article .article-br{margin-top:0!important;margin-bottom:0!important}.font_s.pgc article blockquote>p{line-height:26px!important}.font_m.pgc article blockquote>p,.pgc article blockquote>p{line-height:28px!important}.font_l.pgc article blockquote>p{line-height:30px!important}.font_xl.pgc article blockquote>p{line-height:33px!important}.font_s.pgc article blockquote>p span{font-size:15px!important}.font_m.pgc article blockquote>p span{font-size:17px!important}.font_l.pgc article blockquote>p span{font-size:19px!important}.font_xl.pgc article blockquote>p span{font-size:22px!important}.pgc article p+.article-br+article-img{margin-top:-18px!important}.pgc article .article-literature.pgc-end-literature,.pgc article .article-source.pgc-end-source{margin-top:0!important;margin-bottom:0!important;line-height:24px!important}.font_s.pgc article .article-literature.pgc-end-literature,.font_s.pgc article .article-source.pgc-end-source{font-size:13px!important}.font_m.pgc article .article-literature.pgc-end-literature,.font_m.pgc article .article-source.pgc-end-source{font-size:15px!important}.font_l.pgc article .article-literature.pgc-end-literature,.font_l.pgc article .article-source.pgc-end-source{font-size:17px!important}.font_xl.pgc article .article-literature.pgc-end-literature,.font_xl.pgc article .article-source.pgc-end-source{font-size:20px!important}.font_s.pgc article .article-literature.pgc-end-literature span,.font_s.pgc article .article-source.pgc-end-source span{font-size:13px!important}.font_m.pgc article .article-literature.pgc-end-literature span,.font_m.pgc article .article-source.pgc-end-source span{font-size:15px!important}.font_l.pgc article .article-literature.pgc-end-literature span,.font_l.pgc article .article-source.pgc-end-source span{font-size:17px!important}.font_xl.pgc article .article-literature.pgc-end-literature span,.font_xl.pgc article .article-source.pgc-end-source span{font-size:20px!important}.font_s.pgc article p{margin-top:16px!important;margin-bottom:16px!important;margin-left:0!important;margin-right:0!important}.font_m.pgc article p,.pgc article p{margin-top:18px!important;margin-bottom:18px!important;margin-left:0!important;margin-right:0!important}.font_l.pgc article p{margin-top:20px!important;margin-bottom:20px!important;margin-left:0!important;margin-right:0!important}.font_xl.pgc article p{margin-top:23px!important;margin-bottom:23px!important;margin-left:0!important;margin-right:0!important}.pgc article p:first-child{margin-top:0!important}.pgc article blockquote>p:first-child{margin-top:0!important}.pgc article blockquote>p:last-child{margin-bottom:0!important}.pgc article blockquote li:first-child p{margin-top:0!important}.pgc article blockquote li:last-child p{margin-bottom:0!important} 在大众的传统印象中，酒类包装往往带有老干部般的稳重风格，似乎一直与年轻消费者保持“距离”。而要说最懂年轻人心意的，除了微醺浪漫的RIO鸡尾酒，江小白也凭借简单、纯粹的理念，收获了许多年轻一代的喜爱和追捧。以往我们熟悉的江小白，都是以故事瓶的形式呈现有趣的文案，进而激发与消费者的情感共鸣。不过，在果酒逐渐兴起的市场背景下，江小白也顺势定位新方向，以“高粱酒+果味”的巧妙结合推出果立方系列，再次给大众带来不一样的惊喜！包装依旧呈现年轻、时尚的设计风格不同的是这次的果味酒包装“不讲故事”了，而是选择时尚的插画设计，直观展现年轻人的宅生活和Z时代文化。玩起谐音梗也是一套一套的除了果味版的新春限定，不妨尝尝奶茶味的江小白？礼盒选择简单的手绘，搭配金色烫印字体，使得画面层次感丰富而不显赘余。江小白瓶身标签贴，以彩色手绘延续一致的插画视觉，奶茶杯与酒本身的碰撞，趣味十足。江小白这次推出新品包装设计，你给打几分？
TAG：告别大红大黄色的白酒包 告别大红大黄色的白酒包 酒包装设计参考 从味觉到视觉，看包装设