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印象中的中国白酒，无非是茅台、五粮液等老字号，大众对其产品的印象，也大多停留在简单的旧式包装。不过，今天给大家分享的这些老字号白酒包装，光是颜值上就来了个大转变，一起来看看全新的设计又有怎样的眼前一亮吧！via：旁门左道中国最古老的四大名酒之一--泸州老窖，设计灵感提取了同名的汉代蜀锦进行再设计，传统红色调的礼盒包装，体现东方传承美学。封套遮挡处，以镂空设计展现内盒的风景插画，给人双重美感的视觉效果。从镂空处可直接开启内层礼盒，插画内容定格在幻化星空般的古代特定场景，巧妙融合了泸州老窖的元素和经典的代表性建筑。翻转礼盒的另一面，可看到祖国的大好河山，以立体拼贴的形式展现品牌的风格元素。有别于市面上的传统酒包装，老龙口整体的形象设计要更为新潮、时尚。via：朗众longzong极简圆润的瓶身在藏青色的映衬下，结合酒标中的祥云图腾纹样，历史底蕴被诠释得淋漓尽致。要说最能代表中国白酒的品牌，五粮液必须有话语权，此次与武侠游戏《逆水寒》联名推出的贺岁款礼盒包装也是很酷的。via：SUMVISUAL叁视觉礼盒提取古代的铜锁柜子为外观设计，封面以烫金印刻工艺，刻画了“一醉轻王侯”的江湖场景，给本就古风十足的礼盒增添了几分武侠气息。有趣的是，礼盒对半打开后呈现扇形连接，呈现出一幅国潮画手法设计，在开盒过程中体会到满满的仪式感。另一个礼盒包装，也是以双开门的形式实现开盒的互动，精致的烫金勾线刻画出瑞兽轮廓装饰。无论是新春贺岁款还是全新设计的日常款，都在原有的风格基础上，加入了更多传统而不失新潮的设计元素。你喜欢哪款老字号白酒包装？
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告别大红大黄色的白酒包
酒包装设计参考
告别大红大黄色的白酒包
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