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国内白酒包装过于老气?立体纸雕结构设计你都

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p{margin-top:20px!important;margin-bottom:20px!important;margin-left:0!important;margin-right:0!important}.font_xl.pgc article p{margin-top:23px!important;margin-bottom:23px!important;margin-left:0!important;margin-right:0!important}.pgc article p:first-child{margin-top:0!important}.pgc article blockquote>p:first-child{margin-top:0!important}.pgc article blockquote>p:last-child{margin-bottom:0!important}.pgc article blockquote li:first-child p{margin-top:0!important}.pgc article blockquote li:last-child p{margin-bottom:0!important} 国外很多酒类包装设计都在引领当代审美的潮流。比如,日本的响、山崎,苏格兰的黑牌,俄罗斯的伏特加等,都是酒类包装设计的里的佼佼者。他们的包装设计与传播内容不光兼顾了酒本身的文化属性,甚至被当做艺术品被各个行业争相谈论。如何打破中国白酒视觉呈现老气、过时的形象?从设计的风格、结构、元素与工艺、瓶型,让旧中国元素焕发新生魅力。via: 段高峰包装外盒结构上,设计师采用了立体书的概念,这种多层次的造型,完整地展现了大别山山峦起伏,别有洞天之美,让用户有身临其境,置身其中的感受,在视觉上更加别具一格。工艺上,采用了鎏金掐丝珐琅彩工艺,视觉上与自然绿搭配相得益彰,产品呈现非常细腻,在精细中创造了无尽可能。材质上,设计师选用了透明玻璃材质,使得清亮的酒体能透过瓶身可以直接观察到,同时玻璃材质更富有时代感。握在手中,可以明显察觉到瓶身是有切面的。瓶脖的细节处,则采用手绘插画,与整体瓶身形成了繁简对比。透过瓶身映衬着底部凸起的金色大别山峰造型。你给这款白酒包装设计打几分?
TAG:告别大红大黄色的白酒包 从味觉到视觉,看包装设 告别大红大黄色的白酒包 酒包装设计参考
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